Conversion from Rhino to Sketchup is not supported yet :(

Rhino

Rhinoceros (typically abbreviated Rhino, or Rhino3D) is a commercial 3D computer graphics and computer-aided design (CAD) application software. Rhinoceros geometry is based on the NURBS mathematical model, which focuses on producing mathematically precise representation of curves and freeform surfaces in computer graphics (as opposed to polygon mesh-based applications). Rhinoceros is used in processes of computer-aided design (CAD), computer-aided manufacturing (CAM), rapid prototyping, 3D printing and reverse engineering in industries including architecture, industrial design (e.g. automotive design, watercraft design), product design (e.g. jewelry design) as well as for multimedia and graphic design. The Rhinoceros file format (.3DM) is useful for the exchange of NURBS geometry. The Rhino developers started the openNURBS Initiative to provide computer graphics software developers the tools to accurately transfer 3-D geometry between applications. An open-source toolkit, openNURBS includes the 3DM file format specification, documentation, C++ source code libraries and .NET 2.0 assemblies to read and write the file format, on supported platforms (Windows, Windows x64, Mac, and Linux).

Sketchup

An SKP file is a three-dimensional model created by SketchUp, a 3D design program. It contains a model with wireframes, shades, edge effects, and textures.

The SKP file enables conceptual designs to be created, viewed, and shared quickly and easily. When you create a new document and save it in SketchUp the SKP file is created to store the document and its contents. SKP files can also be used to store SketchUp components. Components may be made by you or another user and can be imported into an SKP document to be inserted into your model.