3D PDF is a PDF file with 3D geometry inside. Using any 3D PDF enabled viewer, rotation, zoom and part selection is available within the 3D view.
3D PDF is just like a normal PDF (Portable Document Format) file, which contains a 3D view somewhere on some page. Just like a PDF containing an embedded image, except when you put the mouse over it, you can rotate, zoom, pan and explore the scene in 3D (three dimensions). The file actually contains a 3D geometric representation of the scene, not just images from different viewpoints.
Rhinoceros (typically abbreviated Rhino, or Rhino3D) is a commercial 3D computer graphics and computer-aided design (CAD) application software. Rhinoceros geometry is based on the NURBS mathematical model, which focuses on producing mathematically precise representation of curves and freeform surfaces in computer graphics (as opposed to polygon mesh-based applications). Rhinoceros is used in processes of computer-aided design (CAD), computer-aided manufacturing (CAM), rapid prototyping, 3D printing and reverse engineering in industries including architecture, industrial design (e.g. automotive design, watercraft design), product design (e.g. jewelry design) as well as for multimedia and graphic design. The Rhinoceros file format (.3DM) is useful for the exchange of NURBS geometry. The Rhino developers started the openNURBS Initiative to provide computer graphics software developers the tools to accurately transfer 3-D geometry between applications. An open-source toolkit, openNURBS includes the 3DM file format specification, documentation, C++ source code libraries and .NET 2.0 assemblies to read and write the file format, on supported platforms (Windows, Windows x64, Mac, and Linux).